By John M. T. Balmer,Weifeng Chen

ISBN-10: 1352000105

ISBN-13: 9781352000108

This ebook features a interesting diversity of up to date articles on China from the Journal of name Management that marshal examine and scholarship undertaken by means of chinese language, British, ecu and American students. the improvement and administration of manufacturers in China has emerged as a space of substantial and becoming curiosity between branding students and practitioners because of the increase and value of manufacturers inside China. delivering an outline of the advance and administration of manufacturers in China, Advances in chinese language model Management additionally comprises case reviews of centuries previous and tremendously enjoyed chinese language company historical past manufacturers, luxurious manufacturers, well-liked cultural manufacturers and overseas manufacturers in China.

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Advances in Chinese Brand Management (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Weifeng Chen

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