By Kristof Coussement,Koen W, Asst Prof De Bock,Kristof, Professor Coussement,Scott A, Professor Neslin
While the definition of database advertising hasn’t replaced, its which means has turn into extra shiny, flexible and fascinating than ever prior to. complicated Database advertising and marketing offers a state of the art advisor to the tools and purposes that outline this new period in database advertising, together with advances in parts corresponding to textual content mining, suggestion structures, online marketing, and dynamic patron management.
An awesome record of members together with a few of the thought-leaders in database advertising from the world over compile chapters that mix the easiest educational learn and enterprise purposes. the result's a definitive advisor and reference for advertising and model analysts, masters scholars, academics and researchers in advertising and marketing analytics.
The proliferation of selling systems and channels and the complexity of shopper interactions create an pressing desire for a multidisciplinary and analytical toolkit. complex Database advertising and marketing is a source to permit retailers to accomplish insights and elevated monetary functionality; to supply them with the potential to enforce and overview methods to advertising and marketing that may meet, in equivalent degree, the altering wishes of shoppers and the companies that serve them.
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Additional info for Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships by Kristof Coussement,Koen W, Asst Prof De Bock,Kristof, Professor Coussement,Scott A, Professor Neslin
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