By Kevin Roberts
In 64 Shots, Roberts attracts at the largest rules, hardest reviews and maximum impacts of his lifestyles to provide 16X4 stripped down, straight-forward and instantly-absorbable insights on how you can deliver order to the chaos of commercial and lifestyles. The punchy insights into profitable - hitting readers flippantly jab after jab - are an array of one-liners, sound bites, tweets, charts, prices and old reference issues. they're loaded with Roberts' adventure, tale, brio, provocation and direction.
The language is severe, brimming with the irrepressible perspective and provocation that fueled Roberts' meteoric profession. whereas there's a series, the sixty four photographs are stand-alone signposts in the direction of residing an enterprising and successful lifestyles. somebody can dip into the ebook anyplace and locate value.
The writing is observed through (not unavoidably associated with) a visible order of black-and-white photographs of leaders of their cultural fields, a few sleek, many old, a few well-known, and all own. This eclectic choice of everyone is either direct and oblique impacts to Kevin Roberts' lifestyles. all of them have an enticing - and a few mysterious - connection to recommendations of management in a loopy global. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).
The booklet is excessive contact and shiny. It appears like Apple, no longer Shakespeare. sixty four pictures - will you're taking them?
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